What makes a name work for a Chinese-speaking market
**Short and phonetically clean.** One or two syllables on the left-hand side. Names that need four English syllables to say are disadvantaged in a market where the shortest form wins.
**Pinyin-legible.** A name that reads as a plausible pinyin syllable is easier to say and remember for a Mandarin-speaking user than an English compound word, even if the English word is more descriptive.
**Numerals are an asset, not a shortcut.** Numeric and alphanumeric names have an established commercial history in Chinese-market branding, and short numeric strings are genuinely scarce. Numbers also cross the language boundary without translation.
**It should still work in English.** Most companies serving Chinese-speaking markets also present to international investors and partners. A name that only works in one of those rooms is half a name.